With corporate social investment becoming ever more strategically focused, it made business sense to ContinuitySA to align our corporate social investment spend with our core business strategy and imperatives.
With this approach it moved our corporate social investment out of the charitable sphere into one with true partnerships with beneficiaries so as to bring about long term sustainable development to the benefit of all.
With this in mind and with the fact that we wanted to encourage our employees to experience the personal rewards of giving their time as well as sweat equity towards something of value, this is how ContinuitySA decided to get involved in Raising a Roof with Habitat for Humanity.
This CSI program is completely in line with our company strategy and values, not to mention that we are completely committed to sustainable development. Our company strategy is to provide Infrastructure (a home) to our clients to ensure their future and security and our one company value is to live the Triple F (Feel good, Family, Fun) dream, so in turn we wanted to provide a Home to a family to ensure their future and security.
The benefits to ContinuitySA for being a part of a CSI program like this;
- Contribution to Sustainable Community Development
- Enhancing business performance
- Improving Employee Morale
- Providing outstanding opportunities to build relationships with business partners
- Increasing customer goodwill and loyalty
- Providing a safe and constructive community building experience
- Provides a highly credible channel for effective Corporate Social Investment
- Helping stabilise the economic and social environment
About Habitat for Humanity
Habitat for Humanity South Africa brings people together to build homes, communities and hope. Habitat for Humanity South Africa has an active volunteer programme that has seen thousands of volunteers working on Habitat for Humanity South Africa sites in 34 communities across South Africa.
Habitat for Humanity South Africa has active community, youth, corporate and church programmes running across the country which give opportunities for volunteers to give of their time, sweat and energy to work side-by-side with homeowner families to build their homes.
For more information on Habitat for Humanity and how your organisation can get involved visit, www.habitat.org.za
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